« In order to run a successful social media marketing campaign you need to know which platform will work best for your business. It’s worth getting this right, as the 2012 Social Media Marketing Industry Report* states that:
85% of all businesses that have a dedicated social media platform as part of their marketing strategy reported an increase in their market exposure.
And
58% of businesses that have used social media marketing for over 3 years reported an increase in sales over that period.
Large corporate businesses that may already be household names are going to have a very different approach to social media marketing than a small, local business – social media marketing is definitely not one size fits all!
While there are benefits to dipping your toe in the water of multiple social media sites, setting up multiple profiles and then not utilising them effectively may have a negative effect on your business image. It’s probably worth concentrating your energy on a couple of the main social media platforms to ensure you get the most out of them, and only focus on other platforms if you know that they suit your business style or that you’re getting a specific benefit.
If you really want to maximise time spent on social media, then the three main sites I would recommend are Facebook, Twitter and Google+»
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